72% of the American public are moviegoers
80% of all adults with children under 18 go to the movies
60% of all movie theatre audiences are between 16 and 39 years old
78.5% of all movie theatre audiences are between 18 and 49 years old
62% of all movie theatre audiences are 25 years old and older
93% of all teenagers (ages 12-17) go to the movies
84% have Household income over $40,000, nationally
65% of people with a House Hold income of $75,000 and above go to the movies
at least once every three months
Professionals/Managers go to the movies 85% more than the average American
69% of all movie audiences combine shopping with a movie
96% have shopped at a Mall/Shopping Center in the last 3 months
72% of the movie-going public combines dining out and a movie
89% of all movie patrons have dined at a restaurant in the last 30 days,
45% in the last 7 days
Last year, movie theatres outdrew all professional team-sporting events combined 11 – 1
On-Screen advertising yields a next day recall of 83 percent.

The average movie theatre patron is 34 years old, educated, affluent and attends
12 movies a year as his primary source of entertainment