1. The market is constantly changing. Faces and needs change. When you stop marketing,
   you miss a wealth of opportunity.
   
   
2. People don't retain information. Our society is bombarded with messages. You will stand
   out for a moment, then be forgotten unless it's reinforced through repetition.
   
   
3. Your competition isn't quitting. New business needs and opportunities arise every day.
   If you don't present yourself as the best choice, someone else will.
   
   
4. Marketing strengthens your identity. Marketing builds your reputation and credibility.
   You move ahead of the unknowns to, "Oh yes, I've heard of you." It's called having top-of-mind awareness.
   
   
5. Marketing is essential to survival and growth. If you stand still, you will lose ground.
   To merely survive, you need continuous marketing. To move ahead, you need smart marketing.
   
   
6. Marketing builds the confidence of clients. When there’s a constant buzz about your name,
   people who have already given you opportunities feel good about their decision and offer you more.
   
   
7. Marketing maintains your own morale. When you market your positive achievements, you're
   building your self-esteem and courage to move ahead.
   
   
8. Marketing gives you an advantage over those who have given up. When you're in it for the long haul,
   you will eventually surpass those who lack tenacity.
   
   
9. Marketing allows you to continue to work. You never know when you might be out of a job.
   With good marketing, you'll avoid long periods of down time.
   
   
10. If you quit, you'll lose all the time and money you've invested. You could take time off,
    but you'll have to start from the beginning. There's no picking up where you left off.
    Your message will be history, taken up by competitors.
    

Frequency is Key

* The first time someone sees an advertisement, they do not see it.
* The second time they do not notice it.
* The third time they are conscious of its existence.
* The fourth time they faintly remember having seen it before.
* The fifth time they pay attention to it.
* The sixth time they turn their nose up at it.
* The seventh time they look at it thoroughly and say, "Oh Brother".
* The eighth time they say, "Here's that confounded thing again".
* The ninth time they wonder if it amounts to anything.
* The tenth time they ask a neighbor about it.
* The 11th time they wonder how the ad makes its pay.
* The 12th time they think perhaps it may be worth something.
* The 13th time they think it may be a good thing.
* The 14th time they remember how long they've wanted such a thing.
* The 15th time they're tantalized because they can't afford to buy it.
* The 16th time they think they'll buy it someday.
* The 17th time they make a memorandum of it.
* The 18th time they complain about their "poverty".
* The 19th time they count their money more carefully.
* The 20th time they see it, they buy it.