On The Wall! inc. was conceived in 2001 with the realization that most local small and medium sized companies across the country were not able to find a source of advertising in which to market themselves in a focused, effective and cost efficient manner. On The Wall’s successful approach to marketing employs today’s innovative digital technologically. On The Wall was the first Cinema Advertising company in the entire nation to step up to a digital format. We continue to revolutionize the industry with the use of Digital Cinema Projectors for PreShow content, also being the first in the nation. Today we are recognized as the industry standard for PreShow content delivery. Cost effective and captive, On-Screen advertising is a marketing medium that is unsurpassed! On-Screen advertising continues to grow, unlike the declining mediums of Television, Radio and Newspaper. No turning the page or changing the channel, you are guaranteed to be seen by a huge and captive audience.
Effective, persuasive and attention grabbing advertising is the key to success for any well thought out marketing campaign. A successful campaign is achieved through a clear, crisp and creative communication of your message. Cinema advertising has the high frequency needed, appearing multiple times before each show and during every intermission on all screens.
The moviegoer, on average, arrives 19 minutes before the advertised start time. Cinema advertising produces more than 3 times the recall of TV, radio and newspaper, at a
fraction of the price.
A Captive Audience:
The movie patron is relaxed and in a receptive mood while sitting in a darkened auditorium, on comfortable seats, focused on the screen watching an advertisement for your company.
Cinema advertising offers the geographic targeting of consumers right in your neighborhood. Expand your business through the marketing of new customers from across town. A theatre usually anchors a retail center or high traffic area near your business and customers.
The average movie patron is affluent and well educated. They are entertainment-seekers who are out of home and have money to spend in all stages of life.
This “unicorn” audience is cutting the cord (less than a third now get TV via cable or satellite), skipping ads when possible (71% skip/avoid ads whenever possible), and primarily consuming content on ad free platforms (Top 3 subs are Netflix, Prime Video, HULU or Disney+). Furthermore, when asked what their first choice for viewing content at home would be, for this age group, it’s a streaming service without ads. So, what is the mythical platform that reaches this coveted group outside of TikTok? IT’S THE MOVIES! Yes, they are moviegoers. The average age of moviegoers is 28 compared to 58 and 53 for broadcast and cable viewers respectively. No matter how you slice it, Cinema brings to the table an “unreachable” audience at scale, in a safe and in-context environment. So Marketers, you won’t find the cord-cutters, ad avoiders and affluent influencers on traditional TV, but instead happily at the movies every week.
Nearly 90% of moviegoers plan on going to the movie theatre to see the next big blockbuster.
90% of movie fans say watching at home will never replace the movie theatre experience.
Theatre attendance is larger than all 4 major professional sports combined.
If given a choice, film lovers much prefer to see a movie at an On The Wall venue.
Less advertising clutter increases recall of your message.
A great, efficient addition to your advertising program – more impact for less money.
Moviegoers are buyers of the best, frequent travelers and have high levels of
15060 VENTURA BLVD., SUITE 350
SHERMAN OAKS, CA 91403
WE CURRENTLY REPRESENT MOVIE THEATRE SCREENS
THROUGHOUT THE UNITED STATES
Call or email us to see if we are in your local movie theatre!
If your theatre or circuit is interested in using On The Wall for your PreShow
programming, we would like to have you as part of our ever-growing network.
Let us explain how our programs can work for you!!