On The Wall! inc. was conceived in 2001 with the realization that most local small and medium sized companies across the country were not able to find a source of advertising in which to market themselves in a focused, effective and cost efficient manner. On The Wall’s successful approach to marketing employs today’s innovative digital technologically. On The Wall was the first Cinema Advertising company in the entire nation to step up to a digital format. We continue to revolutionize the industry with the use of Digital Cinema Projectors for PreShow content, also being the first in the nation. Today we are recognized as the industry standard for PreShow content delivery. Cost effective and captive, On-Screen advertising is a marketing medium that is unsurpassed! On-Screen advertising continues to grow, unlike the declining mediums of Television, Radio and Newspaper. No turning the page or changing the channel, you are guaranteed to be seen by a huge and captive audience.
Cinema ads are short ads that play before the trailers and movie start. They roll while audiences are entering the movie theater, finding their seat, and getting settled in the theater.
These ads play to a captive audience, as most moviegoers come prepared to watch and engage with the content on the screen. Typically, cinema ads are 15 or 30 second video spots, though they can be as long as 60 seconds. When it comes to designing content, you have options: sometimes advertisers use a single image with music or voice overs to draw attention to the ad, or sometimes they’ll incorporate animated content. Similar to a television commercial, cinema ad spots can be for national companies or local companies.
Cinema ads can precede a blockbuster film or a small art house film. There are advantages to targeting different cinema audiences: moviegoers span a wide swath of demographics, so consider who you want your ad to reach when designing your campaign. Ad spots can be highly relevant to specific demographics, and knowing what demographic is likely to watch the movie will ensure your ad is seen by the people most likely to become future customers.
You can purchase ads on all the screens in a single theater or reduce the number of screens for a cost effective alternative. Once the spot is purchased it will run in advance of the feature film. Determine what duration that you would like your spot to run, whether it's just a few days or even several weeks.
There are many advantages of cinema advertising that make it unique among OOH options. One of the main advantages is honing in on your target audience. This can be done by focusing your ad campaigns on key locations, or showing your ad prior to a film that addresses your key demographic. With packed movie theaters you can ensure that your ad will be seen and appreciated.
Unlike a social media audience, the audience at the cinema is highly engaged. Moviegoers have a high household income as well. So you can rest assured that your ad is being shown to an audience that is capable of engaging with your brand. Movie attendance is also higher on the weekends, a time when people spend more.
Moviegoers are more engaged than TV viewers. Viewers arrive at the movie theater early and ready for an immersive experience. Most tv streamers will fast forward through commercials and avoid them entirely. Or, in the comfort of their own home, they use the commercial time to make a snack or use the bathroom. These distractions typically don’t happen with movie theater advertising. Movie theaters are often very quiet too, meaning that your ad will be heard as well as seen.
With plush chairs and snacks, moviegoers are truly a captive audience, eager with anticipation for their movie to start and in the mindset to watch video.
Like many advertising campaigns, the cost of a cinema advert can vary dramatically. Costs depend on the length of the ad, what markets you're showing your ad in, and what films your ad is paired with. All of these factors create a wide range for a movie ad. You can reduce costs by showing your cinema ad on just a few screens rather than all the screens in the theater.
Additionally, there is a cost associated with the creative input that is needed for the ad. In some cases you can use media you already have, editing it to fit the allotted time of your cinema ad buy. In other cases, you may want to create an entirely new ad campaign. Although a new ad campaign will allow for greater flexibility, it will tack on extra cost.
Cinema ads are a great supplement to any marketing campaign. They may not have the immediate results, direct tracking and targeting capabilities of some digital marketing channels, but they are more engaging than other OOH options like billboards.
Large chains like AMC offer pricing models for different levels of engagement and scope, making them a good option for small businesses. Unlike billboards, cinema ads give you the option to target your audience: you know the demographic of the audience and know that they are engaged during the spot. Since cinema ads are animated, they are typically more engaging than static OOH ads.
To determine if movie ads are an effective use of your marketing dollars, consider the cost per impression. Think about the number of people who will see your ad in a movie theater compared to other marketing channels. Overall, cinema ads are a great way to increase brand visibility and a great addition to any marketing mix.
Cinemagoers are prepared to be immersed in a breathtaking experience. Cinema ads that take full advantage of movie screens’ capabilities will resonate with audiences more than a static image will. Create a memorable experience by putting the immersive qualities of cinema to work for you.
This “unicorn” audience is cutting the cord (less than a third now get TV via cable or satellite), skipping ads when possible (71% skip/avoid ads whenever possible), and primarily consuming content on ad free platforms (Top 3 subs are Netflix, Prime Video, HULU or Disney+). Furthermore, when asked what their first choice for viewing content at home would be, for this age group, it’s a streaming service without ads. So, what is the mythical platform that reaches this coveted group outside of TikTok? IT’S THE MOVIES! Yes, they are moviegoers. The average age of moviegoers is 28 compared to 58 and 53 for broadcast and cable viewers respectively. No matter how you slice it, Cinema brings to the table an “unreachable” audience at scale, in a safe and in-context environment. So Marketers, you won’t find the cord-cutters, ad avoiders and affluent influencers on traditional TV, but instead happily at the movies every week.
Nearly 90% of moviegoers plan on going to the movie theatre to see the next big blockbuster.
90% of movie fans say watching at home will never replace the movie theatre experience.
Theatre attendance is larger than all 4 major professional sports combined.
If given a choice, film lovers much prefer to see a movie at an On The Wall venue.
Less advertising clutter increases recall of your message.
A great, efficient addition to your advertising program – more impact for less money.
Moviegoers are buyers of the best, frequent travelers and have high levels of
The source video image must be composed for wide-screen.
CONTENT RESOLUTION: 1080p - 1920W x 1080H
PIXEL GEOMETRY: Square
COLOR: 24-bit RGB
FRAME RATE: NTSC, 29.97 fps
BIT RATE: 20,000 - 30,000 Kbits/sec
SCAN TYPE: Progressive
LENGTH: 15 seconds increments
FINAL FORMAT: .MOV and MP4 are acceptable formats use H.264 Codec (BEST). Call with any questions.
NOT ACCEPTED: JPG, PDF, PowerPoint, Word, Publisher (Most Microsoft software).
AUDIO FORMAT: Mono (Poor) Stereo (Good), Lt/Rt (Better), 5.1 Channel (Best)
DELIVERY: Email or FTP
If less that 15MB, email to email@example.com
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After uploading to the FTP site, please email firstname.lastname@example.org with the file name, theatre location and your contact information.
TIMELINE: All creative needs to be delivered by the 21st of the month prior to the start of the campaign. All campaigns start on the 1st Friday of the month.
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WE CURRENTLY REPRESENT MOVIE THEATRE SCREENS
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